Generate leads, A Network Marketers Primary Responsibility
November 3, 2009
If you are in the network marketing industry including MLM and Direct Sales models you have to have leads or prospects to talk and sell to. This should be one of you primary responsibilities along with prospecting and closing the sale.
You need to spend a good percentage of your time on your business to generate leads so you can grow your business. You will spend more time in the beginning to set up your marketing to generate leads and over time you can spend less time as you develop a steady flow of leads.
I just want to say up front that all marketing works. It just might not work for you at that time either because of the implementation of the advertising or you are not advertising to your target audience. You just have to find the avenue that works for you and your product or service.
To generate leads you have to advertise your site or product. There is a multitude of ways to advertise either low cost or free to the very expensive depending on your product, customers and budget.
Before you start advertising to generate leads, sit down and write out your prime target person or audience. Be specific as the more specific you are the less money it will cost you to advertise. Gender, age, weight, nationality, location, have a drivers license, own a home, have medical issues, whatever is needed to determine your target person for your product or service.
After choosing your target audience you need to develop a marketing message that targets that audience that you have the answer and can solve their problems. Also show the benefits you provide, what sets you apart from the others, how you get your results and proof of your results.
Now that you have narrowed down your target you can advertise to that person instead of just advertising to everyone. As I said earlier there are so many ways to advertise that I can’t go into all of them here and now. I will just break out a couple to give you an idea of places to look.
Free advertising includes sites like craigslist and backpage.com. You can search on the internet for free advertising sites to get a sense of what’s out there. The free sites do take up some time so don’t get lost in them.
Paid advertising on the internet include Pay Per Click (PPC), banner ads and other type of ads on websites. The pay per click option from the search engines like Google, Yahoo and MSN can be used to laser target your audience based on the keywords you use and the simple three line ads you write. You only pay when someone actually clicks on your ad so this can also be a cost effective way to advertise but Pay Per Click is an advanced form of advertising so don’t try it unless you have time to master it so you don’t waste a lot of money on this form of advertising.
